Friday, August 22, 2003

Here's my complaint to Panda Express about their offensive advertising slogan: "Chinese for: yummy", which grates every time I hear it on San Diego radio stations. I contated them at:
http://www.pandaexpress.com/default.asp?nav=contact .
Your Comments were received successfully as follows:
Subject
: Other
Comments: I write to express my dismay with your advertising slogan: "Chinese for: yummy", which I find offensive. I am aware that your corporation was founded and is apparently still operated by people of Chinese heritage, nevertheless, such crass sloganeering is typical of the American advertising industry''s lowest common denominator approach: anything for a laugh. I would love a response and explanation about how the company doesn''t think the slogan is demeaning. Thank you for your time. -[DG], San Diego, CA
Require a Response?: Yes

I'm hardly the first to complain about this, as can be seen at the 05.04.02 and 05.03.02 entires of Angry Asian Man's web page/blog . However, I still felt the need to complain, since it's not clear if Panda Express knows that people continue to find this slogan offensive.

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